Neonobject
16 × 65 × 6 cm. 
Edition of 3 + 1AP

The logo of the Egyptian mobile phone company MOBINIL is the brandname written in Arabic on an orange ground. Seeing this with an european linguistic background, reading from left to right, it looks a bit like J i m g o. I did this little mistake and even JIMGO I thought could fit as a brandname for a mobile company. I realised pretty soon my mistake, but from than the word JIMGO stuck in my head. I like to work with this little imperfections of the daily routine.